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About Us

Owner and creator Parker Alexander, has been designing clothes and hats since childhood. Parker has always loved fashion and style, and he is definitely a hat guy, through and through. In his early teens, he started crocheting beanies for the cold winters in Tahoe. He would also draw custom freehand designs on trucker hats, to wear during the warm summer months. Parker never stopped drawing on hats, this is where it all began. Growing up in Lake Tahoe, he always loved representing "home."

After 15 years of drawing, sewing, and designing, Tahoe Heartbeat was about to be born.  While finishing film school in San Francisco, Parker drew the outline of Lake Tahoe with pencil, on a heather gray snapback hat, and people loved it.  It was clean and simple, but Parker wanted something new, unique, and different. One warm summer day in the park, he was browsing social media and came across a volleyball shirt with an EKG running through it, the idea was born.  He went right home and got to designing. After several tries, the Tahoe Heartbeat logo was developed.  He drew the Tahoe Heartbeat logo on one hat, posted it on social media, and the response was more than he could have ever imagined. The Tahoe Heartbeat brand was born. And then it was decision time, to turn it into a business or not...  Well, I guess you know the answer to that! 

Tahoe Heartbeat Apparel was born out of the love a passion we share for Lake Tahoe. We are spreading the Lake Tahoe love one heartbeat at a time.